Search Engine Optimisation

If you have a business, you will have heard about SEO, even if you don’t really know what it is. We find that most business owners have some understanding of SEO, but they are not completely sure what they should be doing about it. SEO or search engine optimisation often sounds a lot more complex and scarier than it actually is!

What is SEO?

Search engines look for content which is related to what the user has searched and they do this through “crawling and indexing” to find useful content. SEO can be both organic and through advertising, such as PPC Organic SEO simply means that people find your content as they browse, not through any paid advertising.

It is, however, important that you don’t just throw up content for the sake of SEO and you don’t use too many keywords, as Google may penalise you for this. The ultimate goal is to have good use of SEO, while still maintaining high quality content. It can be quite easy to see the difference, as content written purely for the sake of SEO, is usually quite difficult to read!

At TSA, we will help you produce content which is high quality, with SEO incorporated throughout it to help you achieve maximum results. We have worked with a range of clients, supporting them with their SEO campaigns and we can help support you too.

BENEFITS OF SEO?

SEO is an inbound marketing strategy which means it is customer centric. The customer is already looking for something specific and SEO helps provide them with the answer. Unlike outbound marketing, which is interrupting the customer as they browse, through adverts, cold emails etc. SEO is organic so it is much less intrusive. If you are producing any kind of content, whether it is web content, blogs or articles, you need to ensure that the content is optimised with keywords which are applicable to your business, otherwise your content will just be lost amongst the rest. If you don’t implement any other marketing strategy, we would strongly suggest that you use search engine optimisation and ensure it is done correctly, by the experts (us!)

Bigger Audience

With SEO you are targeting a huge audience. There are over 3.5 billion searches each day on Google and 1.2 trillion per year! If you don’t incorporate SEO you are missing a potentially huge market and all that business could be going down the drain, right in front of your eyes! If you want to grow your business then you must get an SEO campaign in place.

The Right Audience

When you run an ad, you can target it to your market, but you really need to catch them at the right time and often use retargeting to generate any leads. With SEO, the audience are already searching for a solution and you are providing them with an answer, as they need it. For instance, if someone is searching for “personal trainer in Central London”, they are actively looking and ready to make a purchase.

No Need for Paid Ads

If your SEO is high quality, it can deliver great results without paying for advertising campaigns. We completely understand that a smaller budget can be very limiting when it comes to your options for marketing, which is why we adapt our strategies based on the needs of our customers. If you want to drive more business, but you don’t want to pay large sums out, we completely understand and would always advise content and SEO as a minimum. As your business expands, you can always consider adding more marketing strategies, and we will be happy to accommodate your needs with this.

You Sleep – SEO Stays Awake

The great thing about SEO is that even as you sleep, it can be generating business for you. There is no limit to when you can be bringing in new business, as people search morning, noon and night! When you have done the legwork of incorporating SEO throughout your content (which we can do for you), you can just enjoy all the benefits it bring to your business.

It’s Measurable

You can constantly measure the performance of your SEO to find out what is working and what isn’t! You can check where your traffic is coming from, your audience and your website rankings. SEO is measurable, which makes it a great option as part of your marketing campaign.

Increase Credibility

If your website ranks high in Google, it gives it better credibility than a low ranking website. A good ranking shows you are delivering high quality content for your visitors and this can give you increased credibility.

Our SEO Services

As we are highly experienced in search engine optimisation, we are in a good place to be able to support you and help ensure your website ranks well on Google. These are just some of the SEO services you can expect from us:

Keyword Market Research

We will conduct thorough market research to find the most appropriate keywords to use throughout your content. With our extensive research, we will analyse competitors, what works and what doesn’t, to ensure your SEO campaign gets you the results you want. We will continuously analyse the results of your SEO campaign and make adjustments wherever necessary.

Content Optimisation

We can help create content through our content marketing service and ensure it is optimised with the relevant keywords. We can also carry out an analysis of any current content you have on your website and optimise it for best results on Google.

Reporting

We can send you regular reports so you are updated on how your website is performing and this can give you the opportunity to see the effects of SEO on your traffic and ranking. Our SEO reports will include a full analysis and breakdown of the SEO we have undertaken and the growth of your website traffic as a result. We can create specific reports based on your needs and adapt them as we progress with your content.

Getting the most out of SEO

When it comes to SEO, there really aren’t any shortcuts. You need to be delivering high quality content on a regular basis and incorporating, if you want to grow your business. This is why 42% of UK businesses are outsourcing their marketing.

Content for the User

As mentioned previously, if you write content which is purely for SEO purposes, people will see right through it and they’ll probably just leave your website as quickly as they arrived! If you want to be successful with SEO, you need to write with your target audience in mind. The content should be high quality and informative for your customers. Although SEO is important to allow them to find the content, don’t make the mistake of throwing content up for the sake of it as you’ll just be wasting your time.

Unique Content

Don’t be tempted into automatically generated content, as it won’t engage your audience or generate any results. If you don’t have the resources in-house, enlist the help of a great copywriter, we can do this for you as it will pay off in the long term.

Regular Content

One of the most common mistakes made by businesses is that they decide they need a blog. They pay a fortune for the blog, upload it and never follow up. Content posted every so often will achieve absolutely nothing, it needs to be regular, once a week is ideal. If you make sure your website incorporate SEO and you have a regular blog posted with SEO, you will keep your website ranking high on Google and you will produce maximum results for your business.

Contact us Today

If your website is not ranking as high as you would like or you are not generating the kind of sales you need, SEO is one area of marketing to look at. SEO is the most important form of marketing, so if you don’t do anything else, make sure you incorporate this into your strategy. At TSA, we will undertake a full analysis of your current SEO and how your website is performing. We will find out a bit more about what you want to achieve, and we will create a plan to suit your needs. If you’d like to find out more about our services and how we can achieve the results you are looking for, get in touch today for an initial chat.