B2B Marketing

Some businesses only sell to other businesses, while others sell to a combination of both. A large wholesale stationery company, for example, will usually only be looking to target other businesses, while a high street retailer will be looking to sell to consumers. Businesses who offer services, such as copywriting, might have a mix of both consumers and other businesses as their customers.

Ultimately, marketing strategies need to be developed with the target market in mind, whether that be the consumer or another business, or both.

One of the specialisms we deal with at TSA is B2B marketing, which is for businesses who are marketing their services and/or products to other businesses. Business to business selling is often more challenging than business to consumer and therefore, a strong marketing campaign is vital. As a Digital Marketing Agency based in Central London, we have been working within marketing for over 13 years’ so we have the knowledge and expertise to ensure you get results.

Businesses look for social proof that you offer a good service/product and buyers will conduct research before they decide. Over half (55%) of businesses will look on social media for information before making their purchase and 84% of C-Level and VP-Level buyers are influenced by social media. If you are not utilising digital marketing – it is time to start.

B2B Marketing #2

Our B2B Marketing Strategy

There are two types of B2B selling; product selling and selling services. Large suppliers sell to other businesses and a range of companies sell their services to other companies.
If you decide to work with us, we will take time to understand your target market and which marketing strategies will potentially work for this market. We have experience within a range of specialisms, including retail , gaming and hospitality and we always work closely with our clients to understand their needs and which marketing campaign will work for them.
Some of the services you can expect from us include:
  • Pay Per Click (PPC)

    • PPC is a highly effective way to target other businesses, without having to book events and spend time waiting around at trade shows. It’s not necessarily easy, but it is fast and can be efficient, if you get it right. We discuss PPC in more detail on our services, but in a nutshell, it allows you to develop a campaign around the most popular keywords searched by your target market. In B2B, where the market is much smaller than B2C, this can prove to be extremely effective.

  • Search Engine Optimisation (SEO)

    • We suggest SEO for all our clients, simply because every business needs it! If you want your website to rank high on Google, you need to ensure you have the right keywords in place and enough of them to attract traffic to your website. Some businesses make the mistake of saturating their content with keywords, and this can have the opposite effect as what was intended. Great quality content incorporating SEO is imperative for B2B marketing.

  • Paid Social

    • This isn’t for every business and it can be a lot trickier than B2C, but developing a strong social media advertising campaign can help improve your business selling efforts. The relevance of this will depend on the type of business you currently have and whether your target market is utilising social media. Paid social can be as inexpensive as you like, although the higher the budget, the more businesses you will potentially reach.

  • Content Marketing

    • Great content should be part of any marketing campaign, whether B2B or B2C. With B2C, we will work with you to help you understand the best type of content to suit your target market and together, we will develop highly engaging content, incorporating SEO throughout. Quality content will not only improve your rankings on Google, it will also engage your visitors and keep them on your website for longer. The longer they ‘hang around’, the more likely you are to turn those browses into paying customers. The ultimate goal for any business!

  • Video

    • It is a well known fact that content which incorporates video and images is a lot more engaging than content which only includes text. With our help, we can help you devise a marketing strategy which makes use of video to help engage your audience. This is particularly useful for a B2B audience, as it can help create more trust in your products or services.

  • Email Marketing

    • Email marketing can be a great way to retain your B2B customers. As B2B customers needs to be looking to build a relationship with their suppliers, you can ensure they never forget you with a great email marketing campaign. You might have supplied a company previously for a specific project, but without any follow ups, they are likely to forget all about you!
    • We can help you develop an email marketing campaign which suits your target market.

  • Web Development

    • There is not much point in developing a marketing strategy directing potential customers to your website, if it’s not up to scratch. Your website should have great content, it should be attractive and easy to use and this is another service we can help with. The user experience is just as important as the content, so both should be given equal attention.

  • Influencer Marketing

    • Influencer marketing is continuing to grow in popularity, particularly for B2B. By working with your target market, we can find the right influencers to help promote your products or services and get your marketing campaign off to a flying start! Influencer marketing seems like a fairly new technique, but it has been around for a long time now. It’s really taken off over the last few years and dismissing this one could be a big mistake. There is huge potential with influencer marketing

Why Choose us for your B2B Marketing Strategy

At TSA, we have worked with a range of clients within different industries. We work within specific specialism to help ensure we understand our customers business and ultimately, so that we can deliver the very best service for them. If you need reasons why you should choose us for your B2B marketing strategy, here are just some of them!

Leads and Sales is all we think about

If you choose a PPC agency or a specialised social media marketing company, you cannot always be sure you are getting the best B2B marketing strategy to suit your needs. As we deliver a range of marketing services, including web development, email marketing, content marketing and SEO, we can develop a digital marketing strategy which is right for you. We don’t believe that every service is right for each business and we will work with you to make sure yours is going to deliver leads and sales. Delivering leads and sales for our customers is all we strive to do, which is why we specialise in a range of digital marketing strategies and not just one!

We Communicate

We hear it all the time from our clients. They get sold a dream, sign up and then the digital marketing company decide to ghost them. You can be assured that with us, we will always be on the other side of an email, phone call or by whatever means of communication you prefer. We like to communicate regularly with our clients, so we can understand what is working and what isn’t. Getting you results is what you pay us for, and we love to hear from you!

We Understand Your Frustrations

As B2B marketing is one of our main specialisms, we understand the frustrations which go along with it. We know it’s a lot more challenging than dealing directly with customers and we understand how saturated the market can be. With our help, we can explore markets you may never even have considered before and develop a marketing campaign which works for you. We will use our creativity to help you find new customers and build long term relationships with them.

Staying Away from the Jargon

Just because we understand and enjoy digital marketing, doesn’t mean everyone does. Don’t expect any useless jargon from us, we aim to keep our language as simple as possible. Not because we don’t think you are bright, as all of our clients are, but we know some of it only makes sense to those in the business. Our communication will always be as simple and straightforward as possible and if you need anything explained again, we are happy to accommodate.

The Human Touch

We don’t have airs and graces about us. We’re down to earth and happy to take feedback. We are not precious about anything we do, so we are happy to take your opinions on board and tailor our service to ensure you’re happy. If the goalposts need to change throughout the duration of the marketing campaign to enable you to achieve the leads and sales you desire – we have no objections!

Our Expertise

Everyone says this, but with 13 years’ experience within marketing, you can bet we know our PPC from our email marketing. We keep up to date with digital marketing trends, which is why we are able to offer a wide variety of digital marketing services. There is no ‘one size fits all’ approach to our B2B marketing services, we believe in taking time to understand our customers, their target market and the best approach to drive your business forward. If you want to achieve great results, we believe there is no better time to get started.

Why B2B Marketing is a Priority

If you are a business which sells to other businesses, you need to invest in a B2B marketing strategy. Why, you might be asking? There are many reasons why a marketing strategy is essential for business to business growth. Businesses tend to buy from brands they know and trust. If you don’t have a strong brand, you will get lost in the crowd and your competitors will win the business, every time. B2B marketing is also an important way to re-engage and retain your clients. Another business might use your services for a specific project, but if you fail to re-engage with them by utilising marketing strategies, they are likely to forget all about you, no matter how great you may be! You may also update your services and the only way businesses will know is through a marketing campaign. You can’t afford to be left behind and B2B marketing should always be at the forefront of your mind. If you don’t have the expertise in-house, it is important to get a professional to help. This is where we can assist at TSA.

What Next?

If you want some help with your B2B marketing campaign, you can get in touch and we’ll arrange to have a chat to understand your needs in more detail. Don’t worry if you are a complete newbie to marketing, we’ll discuss all the potential services we can offer you, to get you on the right track.

Maybe you have already started a B2B marketing campaign with another digital marketing company, but you’re not getting the results you want? Let’s take some time to figure out what’s going wrong and make changes to your strategy to enable you to achieve better results.

Take a look at our approach to find out more about what we do, how we do it and most importantly, how we can help you get leads and sales!