Some businesses only sell to other businesses, while others sell to a combination of both. A large wholesale stationery company, for example, will usually only be looking to target other businesses, while a high street retailer will be looking to sell to consumers. Businesses who offer services, such as copywriting, might have a mix of both consumers and other businesses as their customers.
Ultimately, marketing strategies need to be developed with the target market in mind, whether that be the consumer or another business, or both.
One of the specialisms we deal with at TSA is B2B marketing, which is for businesses who are marketing their services and/or products to other businesses. Business to business selling is often more challenging than business to consumer and therefore, a strong marketing campaign is vital. As a Digital Marketing Agency based in Central London, we have been working within marketing for over 13 years’ so we have the knowledge and expertise to ensure you get results.
Businesses look for social proof that you offer a good service/product and buyers will conduct research before they decide. Over half (55%) of businesses will look on social media for information before making their purchase and 84% of C-Level and VP-Level buyers are influenced by social media. If you are not utilising digital marketing – it is time to start.
Leads and Sales is all we think about
If you choose a PPC agency or a specialised social media marketing company, you cannot always be sure you are getting the best B2B marketing strategy to suit your needs. As we deliver a range of marketing services, including web development, email marketing, content marketing and SEO, we can develop a digital marketing strategy which is right for you. We don’t believe that every service is right for each business and we will work with you to make sure yours is going to deliver leads and sales. Delivering leads and sales for our customers is all we strive to do, which is why we specialise in a range of digital marketing strategies and not just one!
We hear it all the time from our clients. They get sold a dream, sign up and then the digital marketing company decide to ghost them. You can be assured that with us, we will always be on the other side of an email, phone call or by whatever means of communication you prefer. We like to communicate regularly with our clients, so we can understand what is working and what isn’t. Getting you results is what you pay us for, and we love to hear from you!
We Understand Your Frustrations
As B2B marketing is one of our main specialisms, we understand the frustrations which go along with it. We know it’s a lot more challenging than dealing directly with customers and we understand how saturated the market can be. With our help, we can explore markets you may never even have considered before and develop a marketing campaign which works for you. We will use our creativity to help you find new customers and build long term relationships with them.
Staying Away from the Jargon
Just because we understand and enjoy digital marketing, doesn’t mean everyone does. Don’t expect any useless jargon from us, we aim to keep our language as simple as possible. Not because we don’t think you are bright, as all of our clients are, but we know some of it only makes sense to those in the business. Our communication will always be as simple and straightforward as possible and if you need anything explained again, we are happy to accommodate.
The Human Touch
We don’t have airs and graces about us. We’re down to earth and happy to take feedback. We are not precious about anything we do, so we are happy to take your opinions on board and tailor our service to ensure you’re happy. If the goalposts need to change throughout the duration of the marketing campaign to enable you to achieve the leads and sales you desire – we have no objections!
Everyone says this, but with 13 years’ experience within marketing, you can bet we know our PPC from our email marketing. We keep up to date with digital marketing trends, which is why we are able to offer a wide variety of digital marketing services. There is no ‘one size fits all’ approach to our B2B marketing services, we believe in taking time to understand our customers, their target market and the best approach to drive your business forward. If you want to achieve great results, we believe there is no better time to get started.
If you are a business which sells to other businesses, you need to invest in a B2B marketing strategy. Why, you might be asking? There are many reasons why a marketing strategy is essential for business to business growth. Businesses tend to buy from brands they know and trust. If you don’t have a strong brand, you will get lost in the crowd and your competitors will win the business, every time. B2B marketing is also an important way to re-engage and retain your clients. Another business might use your services for a specific project, but if you fail to re-engage with them by utilising marketing strategies, they are likely to forget all about you, no matter how great you may be! You may also update your services and the only way businesses will know is through a marketing campaign. You can’t afford to be left behind and B2B marketing should always be at the forefront of your mind. If you don’t have the expertise in-house, it is important to get a professional to help. This is where we can assist at TSA.