Gaming Industry

The gaming industry is worth over £3bn, which means there is plenty of opportunities for companies within this industry to make great profits. If you really want to grow your brand, you need to have a strong marketing campaign in place, as gamers need to get to know and relate to brands. There are two elements to any brand within the gaming industry. There is the brand who create the game and the game itself. At TSA, we have worked with a range of clients within the gaming industry, and in particular, EA Sports. We have the capabilities to provide an effective marketing campaign which is delivered to achieve your goals

Why You Need a Marketing Campaign

The gaming industry is one which requires a strong brand and this can be achieved through an effective marketing campaign. A marketing campaign will give you the chance to identify your target market and as such, you will be able to adapt the campaign to suit your market. You can also understand your competitors, what they are doing right and how you can use their success as part of your strategy.

It is also an effective way to understand what customers think about your products and how you can adapt these to suit their needs. Every business needs to know what their strengths and weaknesses are. Are the game you produce too long? Are they boring, too slow at running? As a producer within the gaming industry or creator you can either decide which creators to work with through feedback or make changes to your games to adapt to your market.

Gamers can be influenced by people they know who promote the brand, which is why our influencer marketing service can be extremely effective. Gamers tend to spend a lot of time online, and social media can be a great way to promote your brand. A strong marketing campaign can increase knowledge of your brand.
In a competitive industry, you need a strong marketing campaign to help improve your sales and customer base.

Marketing Techniques for Gaming Industry

At TSA, we use a range of marketing techniques to suit your brand. Our experts will work with you to create the right marketing strategy based on your needs and what you are looking to achieve. We will ensure you get a ROI and you promote brand awareness through our outstanding marketing campaigns. Our marketing techniques are tried and tested and we constantly analyse the results and make changes wherever needed. We are leaders within the gaming industry and we have helped our clients achieve great results.

Marketing via Social Media

YouTube is one platform you need to focus and starting up a channel will give you a great opportunity to market your games to the world. With 1.8 billion users each month, YouTube will allow you to reach a staggering audience where you can influence them by using a teaser video showcasing the best parts of your game. We can help you create engaging videos to market your games, including soundtracks and images, tips and tricks and links to your online stores. Targeting your ideal market through paid social , can also help you gain exposure and those all-important sales. Gamers spend a lot of time online and paid ads are an ideal way to attract their attention while they browse. Facebook and Instagram are two of the most popular platforms for paid ads and it is well worth utilising these as part of your marketing campaign.
As we have been working with clients in the gaming for a number of years, we understand the best strategies to use, based on your goals and target market. Our experts , will work with you to ensure you make the most of your marketing strategy via social media.

Gaming and Content Marketing

Content marketing is an essential part of any marketing campaign within the gaming industry, as it gives you the opportunity to share valuable information and inform readers about new industry updates. The more interesting and engaging your content is, the more likely people will want to spend time on your website and this is where you turn your readers into customers. We can help you create engaging content, which is fun, informative and shareable! You never know, you might even go viral! Content marketing within this industry includes social media posts, blogs and videos and they are an essential part of your marketing campaign in the gaming industry, for these reasons. We can also help you create guides and other materials which will help attract customers and ultimately, increase your bottom line!

The Importance of Gaming and Content Marketing

Content marketing is a huge part of the gaming industry for many reasons. Gamers don’t just stick to the one game forever. They get bored and want new challenges and content can be used to inform them of updates on games and new additions.
The game can be used to tell a story throughout your content, which means you have less work to do, but more potential. Gamers are also usually involved in communities. Not many gamers play on their own, without either teaming up with others online or at least, speaking to other gamers. This means that gamers are more likely to share useful content, which can help grow your brand and build brand awareness. Content marketing is a more subtle way of marketing, and this is more appealing to gamers than marketing which can seem quite exploitative at times.

Influencer Marketing

Influencer marketing is a billion dollar industry and some of the biggest names out there are known to use influencer marketing as part of their strategy, including Nike, Coca-Cola, Facebook and Calvin Klein. At TSA, we have been working within the gaming industry for a number of years, and have influencer contacts within the industry. With our help, we can create a marketing strategy which works for you, making use of influencers where appropriate. Influencers can increase the credibility of a brand and they are becoming increasingly popular for promoting brands. It is, however, important to choose the right influencers, in order to have success with your products.

Challenges of Gaming Industry

The UK gaming industry is massive and continuing to grow. The industry has contributed a massive $3.9 billion in GVA to the economy and it has even taken over music and video in the entertainment market. There are over 677,560 gaming apps in Google Play Store, so it’s a highly competitive industry. You need to be prepared to stand out from the crowd and to do this, you need to be creative with your marketing strategy. This is where we can help, as we understand the market and we know what it takes to get seen in the crowd. There are many challenges within the gaming industry and a strong marketing campaign can help you to grow your brand and increase your sales, which is ultimately what any business is looking to achieve.

What we Do

Not only do we love gaming, but we also have extensive experience of marketing within the industry. We have worked with creators such as EA Sports and many more, providing them with a tailored marketing strategy. If you want anything changed or you’ll like to add new strategies at any time, we will be happy to assist. Our focus is delivering you the best possible results for your business. Whether you want more traffic, better engagement, more sales (who doesn’t!) or all of the above – we are happy to oblige.

Why Choose us for your Marketing Campaign

The gaming industry is particularly competitive and we know there are many marketing companies in Central London, so why choose us? The fact that our team have specific experience within the gaming industry gives us (we think!) a great advantage over other businesses who don’t have this experience. We work within specific specialisms as this is where our expertise and knowledge is and we believe, this is the best way to deliver great results for our clients. If you are looking for real results and to grow brand awareness, choose TSA for all your marketing needs. We will create a plan to suit you and we will constantly adapt based on your needs.