Influencer Marketing

Influencer marketing is growing and with a 1,500% increase in people searching for the term “influencer marketing” and 320 new influencer marketing agencies entering the market in the last year, it is worth considering this as an element of your marketing strategy. Influencer marketing is a form of marketing, whereby, an individual with a strong social following, will promote your product or service. In short, companies pay them to promote their products. Influencers don’t just come in the form of stars on TV though, you will see bloggers advertising products on their social platforms, and getting paid for the pleasure. The basis of influencer marketing is that the influencer has a lot of followers and therefore, they are a trusted source to help with advertising. Travel bloggers with huge followings might get paid by hotels, supermarkets etc to advertise their products.

Why Try Influencer Marketing

Influencer marketing is growing and even if it’s not something you thought you would ever have considered before, it is well worth giving it some thought. It’s not particularly new, but it is becoming more popular and there are more ways of using it to increase your business prospects. Influencer marketing can bring many benefits to your business, including increasing your brand awareness, building relationships with your customers, increase brand advocacy, build better communication, increase traffic and get better value for money. If you are not using influencer marketing, you might find yourself getting left behind your competitors. If in doubt, give us a call and we will give you more information on the many ways it can increase your business.
  • Brand Awareness

    • Achieving success within your business is not just about generating sales, but also building brand awareness. Even if the influencer doesn’t automatically achieve a sale with the content they post, your brand will still be getting out there and people will start to become familiar with it – without even knowing it.Gucci are a well known brand who make use of influencers, although they generally do it under a ‘paid partnership’ which makes it more subtle. Pretty Little Thing use influencers, as do Poker Stars. There are many more big brands who make use of influencer marketing and some are extremely successful with it.

  • Relationship Building

    • It can be difficult to build relationships with your target audience. It takes time and effort, and most businesses don’t really have an abundance of time to be able to focus on this. The job of an influencer is to build relationships with consumers by using effective, quality content. This means the influencer will basically take care of building the relationships with consumers for you, freeing up your time to get on with the day to day running of your business. Relationship building is one of the best ways to build loyalty within your business and retain your customers.

  • Brand Advocacy

    • When marketing happens in an organic way, it can save you a lot of money. As influencers are promoting your products or services in a way which shows that they are an advocate of the brand, this tends to spiral on to not only the consumer, but also their friends and family. This can help ensure your brand grows and your brand advocacy increases. The ultimate aim is to reach people organically and this is what influencer marketing can help you achieve.

  • Effective Communicators

    • Influencers build a career on creating content which sells and they are the best communicators out there. They know how to communicate in digital format and they know how to get the right message across at the right time to make that all important sale. Using an influencer can save you a lot of time and money, which can be used to invest into other marketing services to increase your business even more.

Influencer Marketing Techniques

There are a range of influencer marketing techniques you may want to make use of and at TSA, our marketing experts will be able to advise you on those which are most likely to work well for your business. We have experience in all types of influencer marketing and we will help develop a marketing strategy which works for you. These are some of the most common types of influencer marketing strategies.
  • Regular Ambassadors

    • Some brands pay influencers on a one off or more basis to advertise their products or services, while others work with regular ambassadors.It can be really worthwhile to build good relationships with ambassadors, rather than just one off paid partnerships. Finding an influencer who is already a fan of the brand can be extremely valuable in building your brand.

  • Product Reviews

    • Another form of influencer marketing is asking customers for reviews of your products. You might even consider offering them something in return for their valuable feedback. If you want great reviews, you need to be delivering an excellent service. Product reviews can be a hugely effective way to build your brand and increase your sales. Word of mouth is one of the most prominent ways of increasing sales and great product reviews can be a valuable boost for your business. If your business is service driven, getting reviews of your services will attract new customers to you.

Our Influencer Marketing Services

At TSA, we are experts in influencer marketing and we can offer a range of services within this to suit your needs. With our influencer marketing services, we will help your grow your brand, build a sold base of followers and drive more sales. These are some of the services you can expect from us within influencer marketing.
  • Vetting Influencers

    • We will never use influencers, unless they have been fully vetted. We will take care of the vetting process for any influencers we suggest to you, ensuring they are reputable and will deliver the results you want. Whether you are looking for a long term brand ambassador or you want to work on one-off paid partnerships, we can help at TSA.We will never use an influencer, unless we know they are going to be valuable to you.

  • Engaging Influencers

    • There’s no magic wand when it comes to getting influencers on board, it takes time to engage influencers and entice them to get onboard. As we have been dealing with influencers for a number of years, we have the experience and knowledge of how to engage with them, so they want to work with, and support your business.

  • Managing Relationships

    • We have great skills at managing relationships with influencers, which is why we now have a list of contacts to choose from. Managing relationships with influencers is essential to ensure they continue to work with your business and they are more willing to put in effort to make that sale for you. We will manage the relationship for you, you don’t need to worry about doing any of it yourself.

  • Reporting

    • We know you will want to understand what works and what doesn’t with your influencer marketing campaign, and we will keep track of this through regular reporting.We are happy to make changes to our influencer marketing campaign to ensure you get the best results for your business. The last thing we want is for your influencer marketing campaign to be unsuccessful and we will make changes as required to get you the best possible results.

Why Choose Us?

If you want to try influencer marketing as part of your marketing strategy, we can help. We are experts in influencer marketing and we have been supporting clients within our main specialisms for a number of years. We have an established list of influencer contacts and we have built strong relationships with them. We are also experienced in reporting on influencer marketing and delivering great results. If you want to achieve great results, we are the marketing experts who can help. Influencer marketing is a service which needs to be nurtured and this is something which is of high importance to us. We value influencers and we know that with careful planning and strategies, this is a form of marketing which can achieve great results.

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Does influencer marketing sound like a marketing service which might fit in well with your business? If so, we can help at TSA. We are experts within influencer marketing and can advise you on this, as well as other marketing services, including social media, paid social, content marketing, SEO, web development and video marketing. We will design a marketing campaign which works for you and the needs of your business. Get in touch with us today to find out more about influencer marketing and other marketing services we offer. You may also want to take a look at our blog to find out about our latest news and insights. We keep on top of all the latest marketing techniques. If influencer marketing is not for you, we have plenty of other options.

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