Offline Marketing

In addition to the online marketing strategies we offer, we also provide our clients with an offline marketing service. With our expertise working for Metro Newspaper and British Dental Journal, we are able to provide offline marketing techniques to boost your business. We suggest using a combination of both offline and online marketing, as customers interact with a brand in different ways. Offline marketing is often seen as the more traditional form of marketing, but it is just as relevant nowadays as online marketing.

Types of Offline Marketing

In addition to the online marketing strategies we offer, we also provide our clients with an offline marketing service. With our expertise working for Metro Newspaper and British Dental Journal, we are able to provide offline marketing techniques to boost your business. We suggest using a combination of both offline and online marketing, as customers interact with a brand in different ways. Offline marketing is often seen as the more traditional form of marketing, but it is just as relevant nowadays as online marketing.

Leaflets and Flyers

We know that online marketing is increasing all the time, but using offline marketing, such as distributing leaflets and flyers is also valuable. When people are online, they are scrolling through thousands of pieces of content every day and only taking in a small amount of information

Leaflets and flyers are incredibly underused, considering the potential benefit they could have for a business. For example, you might be running a market in your local area. If you post it online, you’ll get attendees and interest, but if you follow that up with leaflet distribution, you’ll also reach another market who may have missed it online, haven’t been online or don’t really go online. They may also have seen it but forgot about it. We don’t see a lot of leaflets and flyers these days, but they can be hugely beneficial and this is what we can help with at TSA.

Blogs and Articles

When most of us think about blogs and articles, we instantly think about the online versions. However, blogs and articles can also be produced offline as part of your marketing strategy and with our expertise in this area, we are able to produce offline blogs and articles and help you reach your target audience by publishing in the most effective places. Although TV is the most common place for people to read the news, people are still buying newspapers, with 40% of the population using this format. A combination of both online and offline blogs and articles will greatly improve your marketing efforts.

Point of Sale Advertising

Point of sale advertising is most prevalent for businesses selling products and it’s a form of marketing which surrounds us, even if we don’t really realise it at the time. Have you ever picked up a product because you see a ‘50% off’ advert on it? That’s an example of point of sale advertising and it can be hugely effective. As customers are browsing around the shops, they are already looking to spend and a sale is most likely at this point, as they don’t have time to think about it. Online shopping takes a lot more time and consideration, which is why so many baskets are abandoned at the checkout stage.

Advertorial

An advertorial or sponsored content just seems like a standard piece of editorial, but it is actually promoting a product or service. It might be an informative piece of content which links back to a particular product or service and you will often find these in newspapers and magazines. For example, the content might be about “how to look younger in just 10 days!.” However, when you read the content it is really selling a particular brand of moisturiser (kind of disguised in the content, but not to be misleading!) At TSA, we can create advertorial pieces which will attract more customers to your business. With our content marketing skills, we will engage your reader so they are eager to find out more!

Integrating Offline and Online Marketing

We recommend that our clients use a combination of both online and offline marketing strategies, as they can both work together nicely. For example, your leaflets and flyers could have a link to your social media platforms and your online marketing could encourage consumers to visit your high street store. They can both work in conjunction with each other for an overall more thorough marketing strategy.

The good thing about online marketing is that it’s easier to quantify the data, but this can also help with your offline marketing strategy. For example, your online data will tell you more about your most popular products, so you can make sure these are the ones you have on prominent display in your stores. Alternatively, if you are providing services, your online marketing can tell you more about the demographics of your market, which means you can target your offline marketing to reach this group

If you have reviews online, you can also re-produce these on your offline marketing. For example, a personal trainer might want to send out leaflets in his area with some testimonials from clients who have posted online. This can all work together to create incredible results and this is where we can help. We understand how to combine the two strategies for maximum impact.

Why Use Offline Marketing?

The fundamental reason for using offline marketing, together with online marketing is that you are increasing your reach. A wider reach means a positive ROI for your business. We can sometimes be guilty of thinking that everyone is sitting at their computer 24/7 just waiting for our content to arrive, but this is far from the truth. Although internet usage has continued to increase over the last ten years’, there are still households who don’t have internet access. One in ten households in the UK don’t have access to the internet and with the population of the UK currently sitting at 66 million, this is the equivalent of over 6 million without access. Not only this, but people prefer different forms of marketing in any given day. They might take a break from being online for a few days, or they may just prefer to look at the physical format. Over 50% of book readers still use hardback books instead of reading online via eBooks, so the traditional format is still very much alive and kicking, and worth considering as part of your marketing strategy.

Why Choose Us?

If you are considering the advantages of offline marketing, we can help create a marketing strategy to suit the needs of your business. These are just some of the reasons why you might want to use our experienced marketing professionals to help you create an offline marketing campaign to deliver real results. There are lots of marketing companies in Central London, so why should you choose us. There are many reasons why we are the right choice for your offline marketing needs and these are just some of them.

Understand the Benefits

As we understand the benefits of using offline marketing and online marketing strategies, we are able to develop a campaign which will hit all the right spots. We strongly believe that a successful business will incorporate both and we’ve found that the ones who adopt both strategies are often achieving incredible success. As we have a passion and belief in both offline marketing and online marketing, it puts us in a good place to be able to drive the results you want and exceed your ROI.

Experience

Without the right kind of experience, it’s extremely difficult to understand how to understand your market and get the right message out, at the right time and in the right format! As we are experienced in offline marketing and have expertise which spans a range of newspaper publications, we can help you grow your business and exceed your expectations. Our experience in offline marketing is widespread, as we have worked with a variety of different companies, with various goals and we have helped them achieve incredible results.

Result Tracking

We know it’s not just about putting the message out there, it’s also about continuously tracking results and making changes wherever needed. Our strategies include results tracking and we do this continuously to enable us to tailor your marketing campaign as we go. We know we might need to alter things and we are happy to do so by tracking results and working towards a common goal. We use a variety of methods to track results and we make changes to our marketing strategy over time to ensure we deliver the best results.

Keep it Simple

We know that most of our clients are not experienced in marketing and many don’t really have an interest in it, and that’s not a problem! We won’t talk to you in jargon only a marketing person will understand. We will use straightforward language and ensure we explain anything you might be confused about. We know marketing can seem a bit complex and we will do our best to just, keep it simple. We will take the time to explain all the different forms of offline marketing techniques available to you and we will do our best to make our language as simple as possible.

Creativity

Offline marketing takes a high degree of creativity to get it right and this is something we are great at (even if we say so ourselves!) Our experts will use their creativity to deliver offline marketing which will impress your potential customers and turn them into paying customers.

Contact the Experts Today

If you think offline marketing might be something you’d like to explore, we will be happy to have a chat with you and find out more about your business. You can get in touch and one of our experts will contact you to discuss the options in more detail. With offline marketing, we can create a combination of techniques to help you achieve your goals and get a good ROI. In some cases, we use a combination of offline marketing techniques to achieve the best results for our clients. Offline marketing should never be discarded as it can offer a lot of benefits and it is worth considering as part of your overall marketing campaign. Although it may not be as popular as online marketing, it is still surprisingly widely used and there’s nothing to lose by combining both to deliver the best results of your business.