With SEO you are targeting a huge audience. There are over 3.5 billion searches each day on Google and 1.2 trillion per year! If you don’t incorporate SEO you are missing a potentially huge market and all that business could be going down the drain, right in front of your eyes! If you want to grow your business then you must get an SEO campaign in place.
The Right Audience
When you run an ad, you can target it to your market, but you really need to catch them at the right time and often use retargeting to generate any leads. With SEO, the audience are already searching for a solution and you are providing them with an answer, as they need it. For instance, if someone is searching for “personal trainer in Central London”, they are actively looking and ready to make a purchase.
No Need for Paid Ads
If your SEO is high quality, it can deliver great results without paying for advertising campaigns. We completely understand that a smaller budget can be very limiting when it comes to your options for marketing, which is why we adapt our strategies based on the needs of our customers. If you want to drive more business, but you don’t want to pay large sums out, we completely understand and would always advise content and SEO as a minimum. As your business expands, you can always consider adding more marketing strategies, and we will be happy to accommodate your needs with this.
You Sleep – SEO Stays Awake
The great thing about SEO is that even as you sleep, it can be generating business for you. There is no limit to when you can be bringing in new business, as people search morning, noon and night! When you have done the legwork of incorporating SEO throughout your content (which we can do for you), you can just enjoy all the benefits it bring to your business.
You can constantly measure the performance of your SEO to find out what is working and what isn’t! You can check where your traffic is coming from, your audience and your website rankings. SEO is measurable, which makes it a great option as part of your marketing campaign.
If your website ranks high in Google, it gives it better credibility than a low ranking website. A good ranking shows you are delivering high quality content for your visitors and this can give you increased credibility.
Keyword Market Research
We will conduct thorough market research to find the most appropriate keywords to use throughout your content. With our extensive research, we will analyse competitors, what works and what doesn’t, to ensure your SEO campaign gets you the results you want. We will continuously analyse the results of your SEO campaign and make adjustments wherever necessary.
We can help create content through our content marketing service and ensure it is optimised with the relevant keywords. We can also carry out an analysis of any current content you have on your website and optimise it for best results on Google.
We can send you regular reports so you are updated on how your website is performing and this can give you the opportunity to see the effects of SEO on your traffic and ranking. Our SEO reports will include a full analysis and breakdown of the SEO we have undertaken and the growth of your website traffic as a result. We can create specific reports based on your needs and adapt them as we progress with your content.
Getting the most out of SEO
When it comes to SEO, there really aren’t any shortcuts. You need to be delivering high quality content on a regular basis and incorporating, if you want to grow your business. This is why 42% of UK businesses are outsourcing their marketing.
Contact us Today
If your website is not ranking as high as you would like or you are not generating the kind of sales you need, SEO is one area of marketing to look at. SEO is the most important form of marketing, so if you don’t do anything else, make sure you incorporate this into your strategy. At TSA, we will undertake a full analysis of your current SEO and how your website is performing. We will find out a bit more about what you want to achieve, and we will create a plan to suit your needs. If you’d like to find out more about our services and how we can achieve the results you are looking for, get in touch today for an initial chat.