Email marketing can be extremely hit or miss, depending on what you send and who you send it to. It can either be useful or annoying and it’s important to get it right by producing quality content and not just spam sales emails. Email marketing should be use to inform your customers and should be tailored to your market, otherwise they are likely to just be deleted. It is probably the most prominent example of marketing that takes skill and knowledge to achieve any results from. It is similar to traditional marketing, such as leaflets and brochures, but just in an online format. It is completely free as well, so if you aren’t utilising it, it is probably time to consider doing so!
There are different attitudes to email marketing. At TSA, we tend to go with the latter opinion. We strong believe that email marketing should be incorporated into your overall marketing campaign, if you want to build good relationships with your clients and retain clients.