Social Media Platforms

There are various platforms you might want to consider using as part of your social media marketing and your choices will usually be determined by your target audience. Facebook is currently the most popular social media platform, with 2.23 billion monthly active users , but there are plenty of other options, including Instagram, Twitter, LinkedIn and Snapchat.

It is vital that you understand your target market and the platforms they are more likely to use, as this will help ensure your social media efforts reach the right people and produce good results.

What We Do

At TSA, we believe that paid social is an integral part of any marketing campaign and together with organic social media, you can get great ROI. Our team  are experts in paid social and will be able to design a strategy which works with your target market and your goals.
  • Analysing Behaviour

    As part of the paid social service we offer, we will analyse your market and their behaviour to ensure your ads hit the mark. We can customised your audience to suit your product or services and create remarketing lists. If you are not quite sure about your market, we can great lookalike audiences for you to help you reach the right people.

  • Creating Ads

    The only way your ads will work is if they are well written and effective. They need to be written in a way which will relate to your target market and will entice them to want to find out more. With our expertise in content marketing we will create highly effective ads which will drive customers to your website. We will strive to make changes to ads until we get the desired results.

  • Analytics

    One of the good things about paid social is that it can be quantified. We will monitor analytics and make changes wherever necessary to help you reach your goals. We want to understand what works and what doesn’t and we will continue to monitor your traffic and channels to gain an understanding of anything we need to change at any given time.

Paid Social

Social media has become a daily part of most people’s lives, many even checking their social media platforms as soon as they waken. There are incredible 3.48 billion people using social media and the numbers continue to increase.

The great thing about social media marketing is that it is completely free of charge, but you also have the option to add paid social to your campaign, if you wish. Paid social is increasingly in popularity, as businesses start to see the potential of using it as part of their overall social media marketing campaign.It involves using sponsored content or advertising to increase your website presence and business profits. As you can tailor it to suit your target market, it can be a good way to get specific messages across to your audience. Unlike social media marketing, you know that paid social is getting into the right hands, as you are targeting it to a specific demographic.

Organic vs Paid Social

There are two ways you can increase traffic and generate business through social media. You can use organic social media marketing or paid social, or as in most cases, a combination of both. Organic social media marketing is where you reach your audience without paying for ads etc.On the other hand, paid social is where you pay for targeted ads and this can be done on a range of platforms, including Twitter and Facebook. If you are looking for quick results, paid social is a good way to do it. For example, if you are selling products for Christmas, you might want to start running a paid ad from October aimed at your target market, rather than sitting back waiting for organic social media to work. This can help you find customers quickly.

Types of Paid Social

There are various types of paid social you might want to consider using as part of your overall marketing strategy.
  • Facebook Advertising

    • Facebook is the most popular platform for paid social and with such a high number of users, there is a huge potential market to gain access to. You can use an ad to take the visitor to a landing page, where they might be offered a free product or to sign up to a newsletter. This can be a great way to generate leads. An example of a successful company who made great use of Facebook advertising is Matalan. Matalan used Facebook dynamic ads to reach a broad audience, and they achieved a 55% return on their total ad spend.

  • Instagram Advertising

    As Instagram is highly visual, it can be a great platform to use if you want to sell your products, as opposed to services, which are a bit more applicable to Facebook. Instagram is most widely used by the younger age group of 18-29 and you can use it to take your visitor straight to a product page. Instagram advertising can be a good way to increase traffic to your website and you can get good value for your money by using this method of advertising.

  • Twitter Advertising

        • Surprisingly, Twitter has only started to become profitable in the last couple of years and with 326 million people using it each month, it is a platform worth considering as part of your paid social marketing strategy. Twitter tend to be popular with leading figureheads and business owners. Donald Trump is famous for his usage on Twitter, and he currently boasts 63.9 million followers.
      • There are all kinds of ways to advertise on Twitter, including using promoted tweets, accounts and trends. As with Facebook, you can target a specific market and the promoted icon will appear when you pay for any tweets, accounts or trends. Twitter is definitely worth considering as part of your paid social.

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Why Choose Paid Social

Unlike organic social media which takes a lot of patience, paid social is much quicker and it can help you achieve faster results. With organic social media you need to wait for your content to be liked, shared and to reach your target audience, whereas with paid social, you can quickly get to your target market without delay! It is worthwhile combining the two, depending on your budget as they can both help you produce results. These are some of the benefits to using paid social as part of your overall marketing campaign.
  • Brand Awareness

    • Paid social can greatly increase your brand awareness – as long as you get the content right. If you think about traditional forms of marketing such as brochures and leaflets, these are used to increase your brand awareness, by getting into the hands of the right people, who are likely to take advantage of your products or services.

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  • Cost Effective

    • The great thing about paid social is that you have complete control over your budget and you usually pay based on CPC (Cost Per Click) or CPM (Cost Per Impression.) Paid social can be a highly effective way to get your brand out, drive traffic to your website, increase your sales and at a cost that works best for your budget.

  • Maximise your Content

    • If you create great content, you want to make sure as many people see it as possible. Although content on your website can be reached organically through SEO and organic social media, it does so at a much slower rate and reaches less people than paid social.

  • Increase Reach<

    • When social media first launched, it was completely free but with the explosion of paid social, it is becoming increasingly difficult for business pages to gain any organic reach. Most business owners don’t really mind paying for advertisements, as they can reach a massive audience while keeping costs relatively low. The ROI can be huge, if you get the right message out, at the right time – and in the right way!

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  • Cross Channel

    • Paid social can increase your cross channel effectiveness as part of your overall marketing strategy. Paid social has the potential to give you a completely new audience to reach and as it is tailored, it can be a great option to add to more organic forms of marketing, such as social media marketing and offline marketing.

  • Call to Action

    • With organic reach, there is often no call to action. You might be generating great quality content that your visitors love, but is there anything in place to turn that into a paying customer? With paid social, you have a greater opportunity to create a call to action. For example, you might use paid social to advertise an event you are running, or you might be giving away free content to enable you to create an email marketing campaign. These are all calls to action, where the reader has to do something, and this is extremely important if you want to turn those visitors into sales.

Find Out More About Paid Social

If you’d like to find out more about paid social, we are happy to help. We will take time to understand what you are looking to achieve and assess your target market. We will look at historic data to understand how your website is performing and then create a paid social plan based on what your target market and what you are looking to achieve. We will send you regular reports to update you on the performance of your paid social and we can make amendments as we go to ensure you achieve results. Get in touch to find out more about our paid social services and how we can assist you with this.

We are the social approach. Bringing Social and Search to one digital space to grow your business.

Get in touch! our consultants are here to help.