Video Marketing Services

At TSA, we can create video marketing to suit your business. Our clients are experienced in both content marketing and video marketing and will be able to help you create videos which really engage your audience and help generate sales. We have been working with clients within a range of specialisms for a number of years, creating video content which really works. These are just some of the video marketing types we can help with.
  • Live Events

    • Our marketing services also cover live events. If you’d like to use video marketing as part of an event, we can help you create a video which will engage and appeal to your readers. Live events are something we are experienced in and we will be happy to assist you to get the best possible results for your video marketing campaign.

  • Video Graphics

    • If you need any graphics created to boost the effectiveness of your video marketing, we can also help with this. We are expert in creating video graphics which can create better engagement with your target audience. We know what works and what doesn’t, and with our help, your videos will really shine and boost your business.

  • Story Outline

    • Would you like to create more of a story through your video marketing, but you are not quite sure where to start? Don’t worry, we can create a story outline for you, based on your products or your business. We have been creating effective story outlines for our wide range of customers within different specialisms and we can create one that works for you.

  • Video SEO

    • It is essential that your video also has SEO, just as you would with other types of content. We will incorporate SEO into your video marketing campaigns, whether they are on your website, YouTube or any other channel. We are experts in SEO and we understand the importance of incorporating this throughout your content. We will undertake extensive keyword research to find the most appropriate keywords for your video content and we will make sure this is used to improve your rankings and drive more traffic to your content. Even if you have no prior knowledge of SEO, your video content is in safe hands with us. We can guarantee that we will help grow your business through your video marketing campaign.

  • Video Script Copywriting

    • If you are creating a vlog and you don’t have the copy for it, don’t worry, we can take care of the copywriting for you. We will create the content for your video and all you need to do is put on your best smile and read from our script. We create content marketing which really engages, and we will also advise you on how to perform in front of the camera, to maximise the results of your video marketing campaign. You may never have made any video content before and we understand how daunting it can seem. We have worked with experienced clients and those without any prior or knowledge of video marketing, so if you choose our video marketing services, you are in safe hands.

What is Video Marketing?

Content marketing is an important part of any marketing strategy, as it can help drive traffic to your website, engage your visitors and convert your visitors into paying customers. Although content of any form, even just text, can be engaging, content which contains images and/or videos is much more interesting for readers. Video marketing is so popular now that 87% of online marketers are using it and with 500 million hours of video watched each day on YouTube, it is safe to say that most people enjoy watching videos online. There are various types of video marketing you may want to consider to boost your traffic and attract more customers.

Vlogs

Vlogs are one of the most common forms of video marketing now and if you haven’t heard of them before, they simply mean blogs in video format. Vlogs can be more engaging than regular content marketing, as you are speaking directly to the customer, which makes you more relatable to them. It can also be much easier to talk about content than create a long blog. For example, if you work in the retail and Ecommerce sector and you wanted to talk to your readers about the ‘top 10 style tips for 2019’, it is far easier to create a vlog and show them, rather than trying to describe specific styles. Vlogs are becoming increasingly popular as a way to speak to your readers and engage with them in a more authentic way. It can also be a good way to introduce yourself, your team and what you do.

Testimonials

Testimonials are great in any form, but if your testimonials come straight from the horses mouth, all the better. Video testimonials are a great way to market your business and a powerful sales tool. You may want to just create a short video, where the customer talks about the product or service and how they felt about it, or a longer video with a story about the customer’s journey. These are some tips for getting your video testimonial right.

  • USE REAL PEOPLE

    • The whole point of a video testimonial is to engage the reader and create a human relationship with your readers. Don’t use characters for your video testimonials, use real people, as this will make the effect of the video much more powerful.

  • INFORM THE READER

    • Don’t just go straight into the testimonial, give the reader some background on the client first. Viewers of your video will want to know who the client or customer testimonial is from, where they are based and what brought them to you. Create some context, as this will make it more relatable.

  • EDIT THE VIDEO

    • Edit the video to make sure it runs smoothly and doesn’t have any long silences or awkward moments. The reader wants to see a short, concise testimonial, they don’t want to have to sit through the boring parts.

Product Demos

Another highly effective form of video marketing is product demonstrations. What better way to engage your readers than by showing them how to actually use your products. For example, if you are within the gaming sector or retail sector, you may want to entice your readers by showing them a clip of the game or a short video on how to use a product. These can be a great way to engage your readers and to also inform them about products, which will make it more likely that they will want to buy from you.

Behind the Scenes

Imagine how exciting it would be to see how one of your products was actually made? This is something which can be achieved through video marketing. You can give your viewers a look into how your product got from A to B and into your hands. Again, it just allows the customer to find out more about you and build greater engagement with your brand. The ultimate aim is to engage, build a relationship and turn the viewer into a paying customer.

Announcement

Do you have some big news you’d like to share with your audience? Maybe your business has just been nominated for an award or you are launching a new product. Video marketing can be a great way to share your announcement with your readers, in a much more personable way.

Speeches/Presentations

If a member of your team are doing a speech or a presentation, why not take the opportunity to share it on video as a form of marketing. Remember, you don’t need to use your videos to directly sell your products or service. It can be done in a much more subtle way by giving the customer an insight into your business and helping you to relate to them much better. When you do this, the sales will come organically.

Benefits of Video Marketing

Video marketing is worth considering as part of your marketing campaign. At a minimum, we would suggest using content marketing to increase your reach and promote your brand, but video marketing will help you achieve more. These are just some of the potential benefits of using video marketing.
  • Increase Conversion Rates

    • If a consumer can relate to you, they are more likely to be influenced enough to buy your product or service. Videos are much more relatable than text content, as the consumer is buying into you, rather than just what you are offering. Videos can evoke emotion and this can be an influence on buying decisions. If you incorporate videos in your content, for example, tutorials and testimonials it becomes much more relatable to the consumer. If you create engaging content, you can increase your conversion rates through video marketing, and with 54% of people looking for more video content from marketers, it is worth considering using it throughout your content.

  • Improve Search Engine Rankings

    • Search engines want engaging content and content which attracts attention. As videos receive so much attention, search engines love them! YouTube is the second biggest search engine, just behind Google. Your search engines can greatly increase by incorporating video content into your website. Even better if you use paid social to promote it. A higher ranking on search engines will give you greater visibility, which in turn, will give your sales a very welcome boost!

  • Boost Credibility

    • Consumers are looking to buy from brands they trust, and this can be achieved better through video marketing than other forms of content. When you connect with your viewer, it increases their trust in your products or services, and this increases credibility, which, in turn, can lead to more sales. Video content allows you to talk directly to the viewer, and this makes everything much more relatable and personal.

  • Grow Your Social Shares

    • Video content receives more interactions than other content, and social shares can be a highly effective way to boost your business. Your social media presence is important and the more activity you have on your accounts, the better for your business.

Contact us About Video Marketing

At TSA, we are experts in video marketing and we can create a marketing campaign incorporating video content, which is right for your business. Our experience includes video testimonials and tutorials, vlogs and video email content. We have good knowledge on what works with video marketing to create social media interactions and higher rankings on Google. We have worked with clients in a range of specialisms and we can help you to achieve your business goals too. If you want to find out more about what we do, why not get in touch and we’ll discuss the options with you. We have over 13 years’ experience in marketing and we have been helping our clients achieve the results they need to boost their business. We can also help with other forms of marketing, including paid social, influencer marketing, SEO, SEO audits and more. Contact us today and our marketing experts will be happy to assist you.

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