Content marketing is an important part of any marketing strategy, as it can help drive traffic to your website, engage your visitors and convert your visitors into paying customers. Although content of any form, even just text, can be engaging, content which contains images and/or videos is much more interesting for readers. Video marketing is so popular now that 87% of online marketers are using it and with 500 million hours of video watched each day on YouTube, it is safe to say that most people enjoy watching videos online. There are various types of video marketing you may want to consider to boost your traffic and attract more customers.
Vlogs are one of the most common forms of video marketing now and if you haven’t heard of them before, they simply mean blogs in video format. Vlogs can be more engaging than regular content marketing, as you are speaking directly to the customer, which makes you more relatable to them. It can also be much easier to talk about content than create a long blog. For example, if you work in the retail and Ecommerce sector and you wanted to talk to your readers about the ‘top 10 style tips for 2019’, it is far easier to create a vlog and show them, rather than trying to describe specific styles. Vlogs are becoming increasingly popular as a way to speak to your readers and engage with them in a more authentic way. It can also be a good way to introduce yourself, your team and what you do.
Testimonials are great in any form, but if your testimonials come straight from the horses mouth, all the better. Video testimonials are a great way to market your business and a powerful sales tool. You may want to just create a short video, where the customer talks about the product or service and how they felt about it, or a longer video with a story about the customer’s journey. These are some tips for getting your video testimonial right.